
Justine Ross
noun.
adjective.
verb.
instructional designer, eLearning developer
creative, empathetic, self-directed, collaborative
develops captivating learning experiences that drive performance and meet organizational goals
Hi, I’m Justine, a Learning Experience Designer (LXD) dedicated to creating learning that sticks. I believe learning happens when participants are actively engaged, connecting new concepts to real-world applications, and experiencing 'aha!' moments that transform understanding into actionable skills.
I draw on years of experience as an adult educator and my background in learning sciences to design learning experiences that spark those 'aha' moments. I create environments where people feel ownership over their learning and are encouraged to regularly reflect on and assess their own work. This not only builds confidence but also helps them apply what they’ve learned in real-world situations. By building these habits, I help businesses grow a workforce that’s always learning, improving, and pushing performance forward.
I create 'aha!' moments through effective UX and LX design.
Testimonials

Agata Fiech-Brzyska, HR Competence Center Manager Europe of GATX Rail Europe
I came across Justine’s profile when looking for a provider for a Vyond video production and that was a luckiest coincidence I could imagine. Justine not only prepared a great video adjusted exactly to our needs, but the way she walked us through the whole process, helped identify and solve potential challenges, and added her own touch to the final outcome (both visual & script-wise) – that was so much more then I initially expected. Justine was flexible, responsive, and extremely structured, which kept our cooperation fluent and easy (regardless 9h time difference). I wish to recommend Justine’s service from the bottom of my heart, and I hope for having more opportunities to cooperate also in the future.